Overview

We are looking for an experienced and dynamic Territory Sales Manager to lead and expand the sales network for our in-house brand ALPHA, featuring 100+ power tools and multiple-output petrol generators.

The candidate will be responsible for driving market penetration, developing dealer and distributor networks, implementing sales schemes, and achieving consistent business growth.

Key Responsibilities

Sales Network Development

• Build, manage, and strengthen dealer and distributor networks.
• Evaluate area-wise sales requirements and appoint new channel partners.
• Ensure smooth onboarding and performance monitoring of new and existing dealers.

Business Expansion & Market Analysis

• Identify regions with low or stagnant sales and develop strategies to improve performance.
• Conduct market research to identify potential markets, product demand, and competitors.
• Recommend and execute region-specific growth initiatives and sales schemes.

Scheme Development & Implementation

• Assist in designing and implementing warranty schemes, promotional offers, and dealer incentive plans.
• Communicate schemes effectively to dealers and ensure proper execution.

Customer & Dealer Engagement

• Maintain regular communication with dealers and end customers.
• Collect feedback regarding product performance and areas for improvement.
• Coordinate with service and product teams to address recurring customer issues.

Reporting & Strategy Execution

• Prepare periodic sales reports covering performance, trends, challenges, and action plans.
• Drive achievement of monthly, quarterly, and annual sales targets.

Travel

• Willingness to travel approximately 10 days per month for dealer visits, market surveys, and business development activities.

Candidate Requirements

• 6–8 years of proven sales experience, preferably in portable gensets/DG sales.
• Strong understanding of channel sales, dealer management, and retail market dynamics.
• Experience in genset sales, DG sales, business development, and channel partner management.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical ability to identify market gaps and recommend effective strategies.
• Self-driven, proactive, and comfortable with frequent travel.